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Atarofoods.com

AtaroFoods ECommerce Store Design

 

Website: Atarofoods.com (www.atarofoods.com)

Work Done: Website Design + Online Store

About
Ataro Food Service is the culinary brick and mortar store established by our client Ebere Akadiri at The Hague, Netherlands. The website for the store www.atarofoods.com has been developed by Tulip Web Solutions.

Ebere is the ambassador of Ataro foods, and conducts cookery classes for institutes, restaurant employees, chefs and individuals at the store. These classes focus primarily on West African cuisine and recipes that Ebere is passionate to bring out to the World. The store at The Hague also sells Ebere’s brand of sumptuous West African spices, blended from pure handpicked ingredients.

When Ebere started out, TWS created an ecommerce store for her store  Vibrant Living Recipes to advertise her culinary knowledge, classes, and for selling her hand-blended spices.
After the huge success of the e-business, she decided to open up a brick and mortar store in South Holland, and this time around too TWS was approached to design the website for the real world store.

The Problem
The world knows about various cuisines like the Italian, French, Indian and Continental cuisines quite well. While these have always been popular, West African cuisine is something that the world is waking to now. Not only does this cuisine provide delicacies for the taste buds, but also it is a powerhouse of nourishment.

After popularizing West African spices through www.vibrantlivingrecipes.com , the need was felt to make the knowledge more accessible to the local public. Hence, the Ataro Foods store was opened. Since the store was new and one of a kind, a specific strategy was needed to design the website for it and to make sure it got its relevant footfalls.

The Solution
TWS built the website using Word press CMS such that the landing page itself would engage the visitor and make him want to know more . Attractive colours, pictures of delectable dishes and the brief about West African cuisine make sure the reader wants to get involved. E-mail support, social media integration and subscriber tools have all been provided for the maximum management of the business.

TWS integrated Search Engine Optimization (SEO) tools into the website to give it maximum visibility and footfalls among its peers.

The Result
The website brings out the essence of Ebere’s vision, which is for the store to be true to its patrons. From the very beginning, Ataro foods began receiving requests for recipe booklets. More and more people began to be aware of healthy living, which is what Ebere had envisioned, and she is very happy to see her purpose of helping people live a healthier life being fulfilled through her store.

This is what Ebere says about TWS:

“Thanks Arwa for your reliability and professionalism. You were very fast with the completion of the project and I really appreciate that. I can’t wait to meet with you sometime next week to learn all that I need to know with website updates.”

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